Comcast Becomes XFinity... If That's the Case How Come They Limit Our Bandwidth?

Look, I don't like to bag on Comcast, but heck this is about the dumbest name ever. If you are going to have infinity in your name, you can't be going around yelling about limiting bandwidth hogs! OK Comcast?Perhaps they are just referring to the ability for their monthly bill to become infinitely large? Or maybe they want to describe how long you need to wait at home, while missing, work for one of their repair techs to show up? I don't get the rebranding at all. I'm pissed that some of my monthly payments was actually used to pay some marketing jock to come up with this horrid idea. Pants on the ground Comcast!